Why Beauty Editors Love Anastasia Beverly Hills Brow Freeze

I’m not sure about you, but I am here for the recent trend of having souped-up, feathered brows. Once upon a time, my brows were full and abundant and would have been perfectly suited to the fluffy trend. Like most, however, I massively over-plucked them in my teenage years. As a result, I have been attempting to nurture them back to their fullest selves ever since. While many of my pluck-happy friends turned to powders, pomades, and pencils to get some shape back, I have struggled for years to find a product that doesn’t make my super-dark brows look like they’ve been drawn on with stencils – until now, that is.

When brow-lamination treatments hit the big time last year, brow trends started to move away from all things big and bold and instead towards a softer, feathered look that proved incredibly low-maintenance. Simply brush them up and go. Overjoyed, I tossed all of my brow products to the side and got ready to embrace a new, laissez-faire approach to brow grooming. But it seems the world had other plans for our brows, and as salons shut their doors, we were forced to find at-home alternatives. While many invested in at-home lamination kits (I tried and failed), others set it their lockdown mission to find the ultimate product to achieve long-lasting, full, and fluffy brows with ease. Enter, the Anastasia Beverly Hills Brow Freeze Shaping Wax ($23).

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