TikTok is like the social media equivalent to the Wild West. It’s become the birthplace of unexpected viral crazes—from food trends (baked feta pasta) to DIY projects (cloud mirrors) to fashion items (“scrunch butt” leggings). But it’s also become a harbinger of beauty trends, like applying excessive amounts of foundation on your face to “slugging.” You just never know what’s going to grab the eyes (and wallets) of its community—including some surprising beauty items.
Many of the popular TikTok beauty products are classic makeup and skincare items that have been around for a long time but are experiencing somewhat of a Renaissance (thanks in part to Gen Z users who may be discovering them for the very first time). Others are cult favorites, or simply brand-new innovations that are making their debut in the beauty sphere. Wherever they come from, one thing’s for sure: New beauty proucts and trends pop up on TikTok every single day, and it’s exciting to see what catches the eye of the zeitgeist next.
Ahead, you’ll get the lowdown on the most viral TikTok beauty items, from a hyped-up foundation to a first-aid-kit essential. You’ll also be able to get some info about each to help you decide whether or not they’re worth your time—and your hard-earned cash. Keep scrolling!