The It List: 9 Brands, Trends, and Items That Mattered Most


Welcome to the 2020 It List, where we’re taking a look back at the biggest moments in fashion that defined the past year, the trends we bought on repeat, and the brands that made their mark, both new and old. It’s a tradition here at Who What Wear that you might remember by its former name, the Street Style Awards, but since 2020 hasn’t exactly been a typical year, we’ve decided to shake things up too and rebrand our end-of-year report. This year, it’s all about what happened on Instagram and in the market. Yes, the year that felt like a century is about to come to a close, and while there’s plenty of sartorial newnesses awaiting us in 2021, let’s recap the past year, shall we?

So here’s how it worked: The editors at Who What Wear assembled a list of the 2020 trends that reigned supreme, created a voting form and then sent it out to all of you. Now that the reader votes are in and we’ve assembled our very reputable panel of critics, it’s time to discuss the winners.



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