Courtesy of Nadia Boujarwah
What compelled you to start an e-commerce site that curates only plus-size brands?
NB: I had always hidden the painful shopping experiences that defined my adolescent years in the back of my mind. I’ve been everything from a size 8 to a size 22, and I couldn’t help but notice, no matter my size, that there was nothing for me. I struggled with clothing fit and finding stylish options. It wasn’t until years later that I realized that these experiences were not at all unique. They were experiences that I shared with tens of millions of women. That realization made me change from being on the sidelines to creating a solution, and Dia & Co was born!
What tips would you give to women looking for that perfect pair of plus-size jeans?
NB: Until you find the perfect pair, commit to trial and error. Find a retailer that has a generous return policy, or a home-try on a model like Dia & Co, and try brands and styles you may not have usually picked once you find a great pair, stock up! I always have fresh pairs of my favorite jeans tucked away in the back of my closet. The idea of not having them when I finally wear out my current pair is just too stressful.