Reviewed: 2 Beauty Editors Try Prose Custom Haircare


I trust Courtney with my life, and I also trust her with my hair (or anything else even relatively related to beauty, for that matter). We may have different hair types—she has 4b, and I have 2a—but when she told me she’d been trying a customized lineup of hair products from Prose and was giddily happy and surprised with the results, I couldn’t wait to jump on the Prose train, too. Yes, there are a few other customized haircare brands out there, but Prose really takes it to a new level. You start the process by taking an incredibly in-depth quiz that works like a personal consultation for your hair needs, and from there, the Prose algorithm works its magic to gift you with a curated set of formulas to ensure every day is a good hair day. No detail is left behind, and you are asked a variety of questions spanning from your current zip code (yes, the climate is a major factor in your hair’s well-being) to the width of your part (for intel into potential hair loss, for example), and you can even go as far as choosing a personal scent from a handful of lush options. 

Not to mention, the brand only uses science-backed natural ingredients, each one, according to its website, “meticulously sourced and tested” by Prose’s in-house chemists to ensure safety, quality, and efficacy. Additionally, Prose is dedicated to globally and sustainably sourced naturals by featuring ingredients ethically harvested “from all corners of the world in concert with trusted local partners,” and the brand maintains a very refreshing no-go policy when it comes to popular buzzwords or additives. “Our formulas give you the specific ingredients your hair actually needs,” it explains. “Sometimes, that means a more efficient man-made element here or a simple natural there. The magic is in our uniquely personalized combinations, not a single star player. Trust the process—we guarantee you’ll love the results.”

Since Courtney and I are now both completely smitten with our Prose routines, we’re doing a deep dive into the products we’ve been using and loving just below—selfies, ratings, and reviews included! If you’re looking to join us, just head over here to begin your own Prose consultation. Keep scrolling!



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