How to Get Reposted on Instagram by Fashion Brands


“Whether you’re spotlighting a specific piece or just posting a great street-style shot, make sure any products featured are in clear focus,” Who What Wear x Target‘s Instagram manager, Alice Burnett, told me. “Detail shots are a perfect example of this. Always try to ensure that you capture the details that make your styling unique. Also, keep in mind that busy or dark backgrounds tend to distract followers from the focus of the image, so it’s best to avoid shooting in these environments. Lastly, the most important tip is don’t over-edit. Today, images that feel raw and unfiltered perform best on Instagram.”





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