Before I was an editor here at Who What Wear, I read the site as a fan for years. (Life comes full-circle, doesn’t it?) I remember learning about brands that are widely loved today like Ganni, Sandy Liang, and Nanushka when they were first on the rise from reading my now co-workers’ stories, so it’s pretty clear they know how to spot a cool brand when they see one. Since started to work with them, I’ve found even more designers that I think should be on your radar too.
Below, I’ve rounded up 8 brands that I’ve either heard my fellow editors in conversation sing high praises on in conversation or came across when I read some of their latest stories. Either way, they deserve some further attention. Whether it’s to diversify your shopping destinations or add them to your dream wardrobe for some style inspiration, you’ll want to see the list ahead. I’d be lying if I said I didn’t buy (or dream about buying) a few pieces already.