Shopping on Amazon requires a certain skill, especially if your goal is to locate the best-looking basics and trends on the site. As someone who spends way too much time scrolling through the endless amounts of products on there, I can tell you with confidence that when I select an item to appear in a shopping story for all of you, I have a reason or two why beyond the fact that it “looks” good. Some of the items you’re about to see are favorites amongst our Who What Wear shoppers, and some are here because of previous trend research I used to filter my shopping selection. The result? Items that are shopper and editor-approved.
Today, you’re receiving a shopping roundup that features the best basics and trends currently available on Amazon. While normally we like to focus on one at a time, today, I thought it best to highlight both in order to give you a well-rounded shopping experience. Including some of my favorite Amazon brands, trendy products I’ve found via Tiktok, and the kinds of basics you probably need to replace, there’s sure to be a little something for everyone in this comprehensive Amazon shopping story, period.