30 Trending Beauty Products to Buy in 2021


Just in case you’re new here (welcome!), I need to clue you in on a fun fact about team Who What Wear: We’re big Nordstrom fans. Our regular readers can attest to the fact that we scour the retailer’s website daily in search of the best new drops, and back when in-person shopping was a thing, you could catch at least one of our editors in a fitting room trying on basics, trendy pieces, and classic wardrobe staples almost weekly. But as a beauty editor, my favorite section to scope out is the store’s vast beauty selection. I just can’t get enough of the ever-evolving offering of essential buys across skincare, makeup, hair, and nails.

Shopping for beauty products is always fun, but it is especially so when you’ve got specific beauty trends in mind to inform your purchases. That’s why I was ecstatic to find that Nordstrom’s beauty section is currently bursting with buys perfect for executing some of my favorite trends that have emerged thus far in 2021. From mask-related fads like the prioritization of eye makeup and maskne solutions to at-home manicure essentials and even skincare tools to help us achieve the most glowy skin, here are 30 items to add to your collection now.



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