3 Affordable Minimalist Brands Editors Love to Shop


For better or worse, the pandemic has changed how consumers peruse and purchase goods. Gone are the days where I’d grab an iced coffee and casually pop my head into Zara on the way back to Who What Wear’s NYC office. Instead, I’ve solidified a humble routine of at-home cold brew and endless scrolling through my fellow editor’s latest finds—sometimes during a walk around the block, if weather permits. 

In addition to changing so much of our daily routines, the pandemic has also had an effect on my personal sense of style. High heels, liquid liners, and seasonal decor are gathering dust, having been replaced by a mix of cozy sweaters, subtle highlighter, and high-quality basics. While I took a hiatus from wearing jewelry for several months, I resolved to reclaim my sparkle in 2021, while also continuing my commitment to an ethos of shopping fewer, better-quality pieces whenever possible. Fortunately, I had my fellow Who What Wear editors to point me in the right direction.

When reviewing my recent purchases, I realized that I have only shopped three fashion, beauty, and jewelry brands so far in 2021. Granted, it’s only March, but still: if you’re honing your personal style and have a minimalist aesthetic, allow me to officially put Quince, Merit, and Stone and Strand on your radar. 



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