There’s no place like Sephora. As a lifelong lover of beauty, I can still recall wandering the product-packed aisles of the store as early as age 13 collecting skincare samples and swatching makeup to my heart’s content. Though my product taste has certainly evolved over the last couple of decades, I still find myself defaulting to the retailer for all my beauty needs. I’ve exclusively shopped its selection online over the last year, in particular, but I get a little jolt when I click onto the website and see flashing banners and icons touting all the buzzy buys waiting to be added to my cart. Something that excites me even more is when new brands make their debut at Sephora and my shopping can be streamlined that much more.
This year is off to a rocky start in many ways, but our favorite beauty store is sparking serious joy by introducing tons of new brands to its expansive offering, many of which are owned by women and BIPOC. And of course, new products are always dropping from the brands that have been available there forever. Ahead, check out 21 new Sephora buys I’m most excited about, from clean makeup to bodycare and everything in between.